FOR IMMEDIATE RELEASE

Phaidon Press and PicassoMio Gallery launch Co-Marketing Campaign PicassoMio Gallery / PicassoMio.com and Phaidon Press partner to enhance their global reach

Boca Raton, Florida, and Madrid, Spain (June 22, 2006) - Phaidon Press, the foremost visual arts publisher and PicassoMio Gallery, the leading contemporary art gallery and its website PicassoMio.com, the global dealer of modern and contemporary art, announced their strategic co-marketing partnership today. This online partnership is aimed at expanding both companies’ global capabilities and offers mutual clients unprecedented services.

Phaidon Press, headquartered in London, offers a premium selection of contemporary art, architecture and design books. This partnership provides PicassoMio access to Phaidon clients, who will now be able to purchase curated contemporary art by 2,500 leading European, Asian and American artists, at a discount of 10%, for a limited time. Through this international partnership, the two companies expect to increase revenues and broaden their client base.

"We are very pleased to be partnering with Phaidon, the world’s leading publisher of art books and giving access to some of the most interesting original art to their clients," said Allan Majotra, PicassoMio’s Managing Director. "Phaidon is a part of contemporary art culture in a big way, and their partnership is important for PicassoMio in our goal to be the global source for contemporary art."

PicassoMio Gallery and PicassoMio.com continue to experience solid growth in both sales and online traffic. Its sales for the first 6 months of 2006 are expected to be over 50% higher than the same period last year, with sales in every major country.

About PicassoMio.com/PicassoMio Galleries

PicassoMio.com, the internet’s most successful art seller, receives a monthly traffic of an estimated 1 million visitors and annual sales in over 50 countries. Artworks by over 1,000 artists have been acquired through PicassoMio.com, in the last 6 years. In addition to exhibitions and sales of works by contemporary masters, like Antoni Tapies, Miquel Barceló, Damien Hirst, Nan Goldin, etc., PicassoMio also works with mid-career and emerging talents.

PicassoMio also manages galleries and offices in Madrid, Barcelona and Boca Raton, FL. The gallery program includes some of the most diverse shows in Europe, consisting of exhibitions by masters and established and emerging artists, from the Americas, Asia and Europe.

Its clients include private collectors, businesses, corporations, and trade buyers, such as interior designers and other art galleries and museums.

Major corporate clients have included: MTV Corporate HQ, Sara Lee, Enagas, Gaston y Daniela, etc.

Its business partners have included leading companies and publishers, such as, ArtsWorld TV, Guild, and others.

PicassoMio also collaborates with major organizations on art-related projects, such as Living Heritage Trust, Amnesty International, Comisión Española de Ayuda al Refugiado and Loewe Foundation (LVMH).

PicassoMio is recommended by Financial Times, Smart Money, Wall Street Journal, El Pais, ArtsWorld TV (SKY), and other major publications.

About Phaidon Press

London-based Phaidon has a long and distinguished history as an art book publisher. The company was founded in Vienna in 1923 by Dr. Bela Horowiz and Ludwig Goldscheider and named after "Phaedo", Socrates' pupil who spoke on the immortality of the soul. Phaidon books are recognized worldwide for the highest quality of content, design, and production. They cover everything from art, architecture, photography, design, performing arts, decorative arts, contemporary culture, fashion, and film.

Phaidon Press is the publisher of The Story of Art and has sold over 6 million copies to date and been translated into more than 30 languages. The Story of Art is still unrivalled as the best introduction to the history of art and the most popular book on art ever published.