Creativity 36 (Creativity)
by
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Editorial Reviews
This thirty-sixth edition in the Creativity series displays the best and brightest in advertising and design work from creative professionals around the world.
Creativity 36, which features more than 1,000 color photographs and illustrations, covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more.
Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find Creativity 36 an invaluable resource.
Customer Reviews
Not really creativity, 2008-11-06
by Parka (Singapore)
Watch Video Here: http://www.amazon.com/review/ROCCH5IQYT0CX There are more than 1000 designs and photos in this book.
Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.
The variety is great. The quality of design work showcased is high.
There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.
Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.
For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.
There are more pictures of the book on my blog. Just visit my Amazon profile for my blog's link
Material is collected over all sorts of medium. There are annual reports, brochures, business cards, catalogs, direct mail, signs, posters, book designs, magazine ads, packaging and many other.
The variety is great. The quality of design work showcased is high.
There's one big problem with the book. Some of the designs that are supposed to be creative just don't look creative to me. What I expect from creativity is the element of simplicity and the unexpected.
Put it another way, if this book had no title, I won't give it a title called Creativity. I'll probably call it Design Catalog 2007. Gasp! -- horror -- a generic book title.
For designers or art directors looking for books on creativity, I'll strongly recommend looking at books that feature print advertising. E.g. Advertising annuals and the likes.
There are more pictures of the book on my blog. Just visit my Amazon profile for my blog's link
Book Details
| Pages | 400 |
| ISBN | 0061255726 |
| Publisher | Collins Design |
| Publication Date | 2007-11-01 |
| Sales Rank | #800953 |