In addition to the step-by-step informational spreads, this book contains about 45 "Best Practices" examples of companies large (Unilever) and small (Laura Zindel ceramics), as well as non-profit profiles, including MoMA, TATE, and Thomas Jefferson's Poplar Forest. Call me a design geek, but I stayed up until 2 in the morning reading them all!

The book was delivered on time. The book was in perfect condition as recorded and it has been excellent read so far.

This is the first book to read for any branding firm. Alina presents the whole branding process and all its philosophies in such a clear and succinct way. Our firm has used it as a roadmap to develop our own process and continue to add value to our clients.

Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible. And if you already own the first or second edition, you'll want to upgrade to the third. What I find most remarkable is that, aside from the thorough and relevant content, the design of the book is everything you'd expect from a top brand designer--and so seldom get. A classic.

This is an amazing book. Alina had the ability to gather some great cases to illustrate the rich masterfully methodology presented in the book. As a professor of branding in Brazil, I believe this book is a great reference for professionals and students of branding in the world, for dealing with the subject in a simple and fascinating way.
Congratulations Alina! You did a wonderful job.