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Editorial Reviews

This collection of work from the denizens of the eponymous 2000-2005 Milan boutique is full of do-it-yourself zines and publications, clothes, photography, events and music. When Federico Sarica and Ivano Atzori closed their physical shop, it was to create projects like this and to spread their aesthetic to a wider audience. The illustrations, photography and texts they've gathered here all stress a credo of acting now and acting together; of conceiving a project, writing and making it. Immediately. No matter if you fail and start again. They follow their own advice with gratifying results. Sarica, Vice magazine's Associate Editor in Italy, has also worked with The End magazine and Rolling Stone.